“Connecting to Care”: AV Medios Supports the Second Edition of New Talent OPC Spain in Madrid

31 Oct 2025

Noticias

Young Talent in Spain’s MICE Sector Gathered in Madrid for the Second Edition of New Talent OPC Spain

The second edition of New Talent OPC Spain brought together the young talent of the MICE sector in Madrid. Organized by Jóvenes OPC, the event aimed to share experiences, learn from industry experts, and strengthen connections within the corporate event management profession.

“Connecting to Care”: Wellbeing and Balance in Corporate Events

Under the theme “Connecting to Care,” the event emphasized the importance of personal and professional balance in the events industry—a sector as exciting as it is demanding. In corporate events and conferences, where pace and pressure are constant, it’s essential to remember that to keep the wheel turning, we first need to take care of ourselves and reconnect with what motivates us.

An Event to Inspire and Educate in the MICE Industry

Throughout the day, attendees had the opportunity to hear from Arturo Giménez, Lorena Ruiz Bautista, PhD, and Ana Iglesias Morales, three speakers who delivered inspiring sessions on problem-solving, emotional management, and corporate event organization—core skills for anyone working in event production and coordination in Madrid.

The event also featured a panel discussion on the present and future of the MICE sector, with participation from Iris Chiesa, Ignacio Ormazábal Carrasco, Marina Sandonís San Juan, and Marta Rivas Rasillo. They shared their experiences and challenges as young professionals who are already making a significant impact in the industry.

Talent and Motivation: Key Drivers for the Future of the MICE Sector

As Gonzalo Baró Ruiz, Third Vice President of OPC Spain and Coordinator of Jóvenes OPC, highlighted, the future of the MICE sector rests on two essential pillars: talent and motivation. This vision resonates strongly with us at AV Medios, reflecting the spirit that drives our growth: innovation, teamwork, and personal wellbeing in corporate event management.

AV Medios Ensuring Every Detail in Audiovisual Production

We are proud to have been part of this event, contributing from AV Medios to ensure everything ran flawlessly. Our team managed the audiovisual production of the gathering, taking care of every detail to deliver a seamless, inspiring, and technically impeccable experience.

Acknowledgements and a Vision for the Future

We would like to extend our special thanks to Matilde Almandoz Ríos, President of OPC Spain, and Gonzalo Baró Ruiz for their unwavering support of the new generation and for promoting initiatives as necessary as this one. And of course, our gratitude to Meliá Avenida América for hosting the event with professionalism and generosity.

At AV Medios, we support the new generation of the MICE industry.

Events like New Talent OPC Spain remind us that the future of the MICE sector and corporate events in Spain is full of energy, creativity, and commitment. At AV Medios, we will continue supporting and collaborating with those who are building a more human, innovative, and sustainable industry every day.

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